As described in Tiffani Bova’s book Growth IQ, there are 10 proven paths for growth. Ready to grow? Let’s connect to determine which of these paths is right for your business.

1. Customer or Product Diversification – Expand into new buyer segments or introduce new products to reach untapped customer bases. Success starts with knowing who these new buyers are and what they need.

2. Product Expansion – Develop new products for your existing market by leveraging insights into your current buyers’ challenges, preferences, and goals.

3. Market Acceleration – Enter new markets with your existing solutions, using your understanding of buyer behavior and acquiring deep knowledge of selected new markets to build traction.

4. Customer Base Penetration – Sell more from your existing solution portfolio to current buyers and customers by demonstrating a true understanding of their needs, usage patterns, business, and future challenges.

5. Co-Opetition – Collaborate with market or industry competitors to expand the viability of your solution – such as enabling interoperability – while keeping buyer needs at the forefront.

6. Partnerships – Build alliances, channels, or ecosystems that expand your reach and differentiation, guided by a clear understanding of your ideal customers.

7. Churn – Retain your customers for the long term by cultivating strong relationships with your existing buyers and customers to drive renewals or repeat purchases through buyer-focused approaches.

8. Optimize Sales – Streamline your sales and marketing efforts through a keen focus solely on your ideal buyers, thus increasing productivity and close rates.

9. Customer Experience – Deliver exceptional experiences across every touchpoint – with buyers, customers, and your internal team members – to inspire additional purchases and advocacy from loyal customers. This path requires complete buyer focus at every level of your business. 

10. Unconventional Strategies – Innovate with bold, non-traditional growth strategies, such as championing social causes, based on a deep understanding of your ideal buyers and customers.